Reddit, Inc. (RDDT)

Reddit, Inc. is a global digital platform organized into over 100,000 active user-created communities, or subreddits, where members share content, discuss interests, and build trusted, interest-based connections. Founded in 2011 as a Delaware corporation and headquartered in San Francisco, Reddit completed its IPO in March 2024 and trades on the NYSE under "RDDT." As of December 31, 2025, the platform averaged 121.4 million daily active uniques and 471.6 million weekly active uniques, with approximately 57% of users located outside the United States and international DAUq growing 28% year-over-year to 68.9 million. The company's content library includes over two billion posts and 22 billion comments, making it a major source of human-generated conversational data frequently cited in AI training and large language models.

Reddit's business model centers on community-driven content curation via upvoting/downvoting, volunteer moderation, and customizable subreddit tools, fostering authentic, high-trust engagement that differentiates it from algorithm- or celebrity-driven social platforms. Revenue is primarily generated through advertising, leveraging contextual and interest-based targeting, first-party data, and AI-powered tools such as Reddit Insights, Conversation Summary Add-ons, and Max campaigns to help advertisers reach high-intent audiences with measurable ROI; the company also pursues content licensing partnerships with technology and financial services firms. Growth strategies include expanding awareness and engagement, positioning Reddit as a search destination (over 80 million weekly searchers as of Q4 2025), growing the international user base through machine translation (live in 35 languages) and localized content, and broadening advertiser diversity across new verticals and geographies.

The company faces competition from major platforms including Google, Meta, YouTube, TikTok, Pinterest, X, and LLM providers like ChatGPT and Gemini, both for user time and advertising spend. Reddit holds approximately 400 trademarks and over 120 copyright registrations, with several pending patent applications, and operates in a heavily regulated environment spanning privacy, data protection, content moderation, and consumer protection laws globally. As of December 31, 2025, the company employed 2,555 people, including 1,981 in the United States, and emphasizes a mission-driven culture centered on community empowerment and employee belonging.