PLAYSTUDIOS, Inc. (MYPS)

PLAYSTUDIOS, Inc. is a developer of free-to-play casual games for mobile and social platforms. Its games are paired with its proprietary playAWARDS loyalty platform, which lets players earn loyalty points through gameplay and exchange them for real-world rewards from hospitality, entertainment, travel and leisure brands. The company became publicly traded on June 21, 2021, when Acies, a special purpose acquisition company incorporated in August 2020, merged with Old PLAYSTUDIOS and changed its name. PLAYSTUDIOS continues the existing business of Old PLAYSTUDIOS.

The portfolio includes 18 games plus a sweepstakes product, spanning social casino, card and puzzle titles. Social casino and casino-themed games include myVEGAS Classic, myVEGAS Slots, myVEGAS Blackjack, myKONAMI Slots, POP! Slots, myVEGAS Bingo, MGM Slots Live and The Win Zone (launched January 2026). The Tetris-branded games include Tetris, Tetris Block Puzzle and Tetris Block Party (launched December 2025), for which the company holds the exclusive global mobile license excluding China, acquired in November 2021. Soul Battles is a block puzzle game. The Brainium Studios titles, from a studio acquired in October 2022, include Mahjong, Solitaire, Spider Solitaire, Sudoku, FreeCell, Blackjack and ilu. The company also acquired Pixode Games Limited in July 2024. Revenue comes mainly from voluntary in-game purchases of virtual currency, plus in-game advertising, which generates most of the revenue of the Tetris and Brainium games. The myVIP web portal gives players direct access to rewards and virtual currency packages. The average daily conversion rate of non-payers to payers was 0.8% in 2025.

Its customers are players who download the games for free from the Apple App Store and Google Play Store. The games have been downloaded over 100 million times and had 9.9 million average monthly active users in 2025. The company also serves rewards partners, who use the platform to reach a mobile audience, acquire or reactivate customers, and shift demand to off-peak periods. As of December 31, 2025, playAWARDS offered rewards from 167 brands across 93 partners in 106 countries on 6 continents, including MGM Resorts International, Norwegian Cruise Line, Royal Caribbean, Virgin Voyages, Topgolf and Cirque du Soleil. Players have redeemed 19 million rewards with a retail value of more than $965 million.

The company operates through a studio model in which each game studio has its own live operations team and functions independently within a common operating framework. Player acquisition is handled by a centralized performance marketing team, which uses a payback period methodology and balances spending between new and lapsed players. Games are mainly built through in-house development, supplemented by selective acquisitions. A dedicated team manages partner relationships, rewards and platform development for playAWARDS. The company competes with hundreds of thousands of other mobile games and has a founder-led management team. The text does not give its headquarters location or supplier details. Its website is www.playstudios.com.