GoPro, Inc. (GPRO)

GoPro helps consumers capture and share their experiences in immersive ways. Substantially all of its revenue comes from its cameras, mountable and wearable accessories, subscription and services, and implied post-contract support. The company focuses on easy, seamless solutions for capturing, creating and sharing personal content, with an emphasis on capture beyond the phone. It is investing in a next-generation, AI-driven system-on-chip called GP3 to enable new camera, accessory and subscription categories. It also launched an AI Training program in 2025 that lets opted-in U.S. subscribers monetize their cloud-based GoPro content for AI model training. The company acknowledges increased competition and market share loss in recent years.

GoPro operates as one reportable segment. Its offerings include cameras, mounts and accessories, applications, subscriptions and lifestyle gear. Cameras include the flagship HERO13 Black, the HERO12 Black and earlier HERO models, the compact HERO and LIT HERO (the latter with a built-in light), and the MAX and 8K MAX2 360-cameras. Accessories include Mods (lens, media, light and display), the Fluid Pro AI gimbal, helmet, handlebar and tripod mounts, floating mounts, body-worn mounts, batteries and cables. Subscriptions are Premium, Premium+ (launched February 2024) and Quik, covering cloud storage, automatic highlight videos, live streaming, camera replacement, HyperSmooth Pro and editing tools. Applications include the Quik mobile app and a Reframe plugin for Adobe Premiere Pro, After Effects and DaVinci Resolve. Lifestyle gear includes bags, backpacks, cases, t-shirts and hats.

GoPro sells hardware in over 100 countries through retailers, about 65 distributors and its direct-to-consumer site GoPro.com. In 2025, retail accounted for 74% of revenue and GoPro.com, including subscription and service revenue, for 26%. Retail customers include independent specialty retailers, big box retailers such as Amazon, Best Buy, Target and Walmart, and mid-market retailers focused on verticals such as consumer electronics, sporting goods and motorsports. Subscriptions are sold through GoPro.com or the Quik app. Revenue and sell-through are historically highest in the fourth quarter because of holiday shopping, particularly in the United States and Europe. The company markets through social media, advertising, athlete and influencer relationships, and about 30,000 point-of-purchase displays in retail outlets.

Hardware is designed and developed in the United States, France, China and Romania. Most manufacturing is outsourced to contract manufacturers in China, Thailand and Vietnam, with final pack-out in China and Thailand and fulfillment centers in the United States, Hong Kong, Japan and the Netherlands. A strategic commodities team manages pricing and supply of key components such as processors, sensors and lenses. GoPro competes with camera makers such as Canon and Nikon, electronics companies such as Samsung and Sony, and specialty companies including Garmin, Ricoh, Insta360 and DJI. Smartphones and their makers, such as Apple and Google, also compete. As of December 31, 2025, GoPro held about 1,608 issued U.S. patents and 868 foreign patents, along with trademarks such as GOPRO and HERO.