TKO Group Holdings, Inc. (TKO)

TKO is a premium sports and entertainment company that owns and operates UFC, the mixed martial arts organization; WWE, a sports entertainment leader; and Professional Bull Riders (PBR), a bull riding organization. It also holds a joint venture, Zuffa Boxing, formed in March 2025 with Sela Company to run a professional boxing promotion. Together these properties reach more than 1 billion households in 210 countries and territories and organize more than 500 live events a year. TKO was established through the combination of UFC and WWE in September 2023. On February 28, 2025, it completed the Endeavor Asset Acquisition, buying IMG, On Location and PBR from EGH for about $3.25 billion plus a $50 million purchase price adjustment, paid with TKO OpCo common units and Class B shares.

The company monetizes its properties through four activities. Media rights, production and content covers licensing live events and original programming to broadcasters and distributors, plus IMG's sale of media rights for rights holders. Live events and hospitality covers ticket sales, site fees, travel packages and VIP experiences, and On Location's premium hospitality, ticketing and travel management. Partnerships and marketing covers in-venue and in-broadcast advertising, and IMG's sponsorship sales for clients. Consumer products licensing covers video games, apparel, toys, trading cards and merchandise. UFC produces more than 40 events a year and owns the FIGHT PASS streaming platform. WWE's programming includes Raw, SmackDown, NXT and Premium Live Events, and it licenses WWE Network content. PBR runs more than 200 events annually across several tours and its Team Series. IMG provides media rights management, content production, brand partnerships, consulting, digital services and event management. On Location serves events such as the Olympic and Paralympic Games, FIFA World Cup 26 and the Super Bowl.

TKO's customers include media distributors, corporate partners, rights holders and fans. Distributors include Paramount, ESPN, Netflix, Versant, the CW, Rogers Sportsnet, WBDSports and DAZN. UFC moved its U.S. rights to a seven-year Paramount agreement starting in 2026, and WWE content is distributed through Netflix, ESPN, Versant and the CW. Brand partners include Meta, Ram Trucks, Anheuser-Busch, IBM, Procter & Gamble and Monster Energy. IMG works with more than 300 federations, associations, events and teams, including the English Premier League, Wimbledon, the NFL and ATP and WTA Tours. Licensing partners include EA Sports, Fanatics, Take-Two Interactive and Mattel. Retail channels include Walmart, Target and Boot Barn. UFC says it has more than 700 million fans, and WWE reports over 700 million fans and more than 110 million YouTube subscribers.

Media license agreements typically run three to five years, with some of the largest running seven to 10 years. TKO hosts events in marquee venues such as Madison Square Garden, London's O2 Arena and T-Mobile Arena in Las Vegas. Ariel Emanuel is CEO and Executive Chair, and Mark Shapiro is President and COO. The text does not identify the headquarters, manufacturing or named competitors.