StubHub Holdings, Inc. (STUB)

The company operates what it believes is the largest global secondary ticketing marketplace for live events. It connects fans with sellers who use the marketplace to reach buyers and price tickets efficiently. Its mission is to be the global destination for consumers to access live events and experiences, with a vision in which all live event tickets are widely available and every seat at every venue is filled. It does not control the box office or venue access, and it says its marketplace rests on four core capabilities: end-to-end technology, global distribution, data intelligence for buyers and sellers, and trusted brands.

The marketplace is run through two brands, StubHub and viagogo. Its principal trademarks are viagogo, StubHub and FanProtect. Under U.K. CMA final undertakings, it exclusively licensed the StubHub trademarks, domain names and platform technology to the acquirer of the StubHub international business. That license initially covered territories outside the U.S. and Canada and was amended in May 2025 to exclude a longer list of countries. The company is also in the early stages of targeting the original issuance ticketing market, with a vision in which content rights holders list tickets directly on its marketplace like any other seller.

Its customers are buyers, who are fans seeking tickets to live events and experiences, and sellers who list tickets on the platform. Event types include major sports league seasons, international sporting events, artist tours, theater and concerts. Results vary from quarter to quarter and year to year with the timing of and demand for these events, tour cancellations and other factors. Regulation shapes the business: rules cover privacy, consumer protection, ticketing, payments, anti-money laundering and taxation. Some jurisdictions restrict resale above face value or require registration or licensing for secondary ticketing, and the FTC all-in pricing rule took effect in the U.S. in May 2025.

The company competes for buyers and sellers on inventory, brands, ease of use, trust and safety, and the scale of its buyer base. It says it competes favorably on global reach, buyer and seller loyalty, organic traffic, breadth of inventory and product functionality, including payments and security. As of December 31, 2025, it had approximately 900 full-time employees, about 250 of them outside the U.S. and about 360 in customer service. Key hubs are New York, Los Angeles, Atlanta, Ireland and Switzerland. It protects its intellectual property through trademarks, domain names, copyrights, trade secrets and patents.