Rocket Companies, Inc. (RKT)

Rocket Companies is a Detroit-based fintech company spanning mortgage, real estate and personal finance businesses, with a mission to "Help Everyone Home." It operates an AI-powered, vertically integrated homeownership ecosystem covering home search, mortgage finance and servicing, title and closing, financial wellness and personal loans. Its flagship, Rocket Mortgage, is described as the nation's largest mortgage originator by loan units and the largest servicer, with a servicing portfolio unpaid principal balance of $2.1 trillion as of December 31, 2025 and a 97% annual net client retention rate. In 2025 the company completed the acquisitions of Redfin (July 1) and Mr. Cooper (October 1).

The portfolio includes Rocket Mortgage, which originates and services loans through the Rocket Mortgage app and website. Origination is reported in two segments: Direct to Consumer, where clients work digitally or with mortgage bankers, and Partner Network, which spans Wholesale (Rocket Pro, serving independent mortgage professionals), Premier Enterprise Partner (co-branded mortgage solutions for financial institutions and consumer-focused companies) and Correspondent (acquiring loans from third-party originators). Other businesses are Redfin, a digital real estate brokerage and home search platform; Rocket Close (formerly Amrock), a national title producer, settlement provider and appraisal management company; Rocket Money, a personal finance app offering subscription cancellation, budgeting and credit score improvement; and Rocket Loans, a personal loan business focused on prime borrowers. Revenue comes from gain on sale of loans, loan servicing income, interest income and other income, which includes deposit income, title and appraisal services, Rocket Money subscriptions, Redfin real estate services and personal loan income.

Clients are consumers buying, selling, financing or refinancing homes, along with partners such as independent mortgage brokers, financial institutions and mortgage originators. Demand depends on interest rates, the economy, property values, regulation and seasonality, with purchases typically slowing in winter. The company is licensed to originate mortgages in all 50 states and D.C., services loans in all states, D.C. and certain U.S. territories, and has expanded into Canada. It is subject to extensive oversight from the CFPB, Fannie Mae, Freddie Mac, Ginnie Mae, FHFA, HUD, FHA, VA and state regulators.

Rocket competes with large financial institutions, independent mortgage banks and fintech companies on marketing and distribution, speed and certainty of loans, service, retention, brand, loan variety, pricing and access to capital. It relies on its national "Rocket" brand, proprietary technology and data (over 30 petabytes and more than 160 million client calls a year feed its AI models) and on proprietary and third-party intellectual property including trademarks and patents. At December 31, 2025 it had about 23,500 team members in the United States, Canada and India, guided by cultural principles called "ISMs" created by founder and Chairman Dan Gilbert.