Everpure, Inc. (P)

Pure Storage is a global data storage and management company that sells all-flash storage products and subscription services. Its stated mission is to simplify how people consume and interact with data, and its strategy is built around the adoption of the cloud operating model, the growth of cloud-native applications, and the shift from disk to all-flash data infrastructure. Its technology rests on Purity software, which is designed for solid-state storage and provides data reduction, data protection, encryption, and block, file and object protocols. It also relies on DirectFlash modules that work directly with NAND flash, and on the Evergreen architecture, which allows non-disruptive hardware and software upgrades.

The product portfolio includes the FlashArray platform for block storage (with FlashArray//C, FlashArray//XL and File Services), Cloud Block Store for hybrid cloud on AWS and Azure, and the FlashBlade platform (FlashBlade//S and FlashBlade//E) for unstructured file and object data. Subscription services include Evergreen//Forever, Evergreen//Flex and Evergreen//One, along with Pure1 cloud-based management and analytics and the Pure Fusion storage-as-code platform. For cloud-native applications, Portworx provides Kubernetes data management, including Portworx Enterprise, PX-Backup and Portworx Data Services, a database-as-a-service platform. The company's four growth pillars are subscription services, expanding all-flash into disk use cases, hybrid cloud data services for modern applications, and gaining share in the core all-flash block market.

Pure Storage had more than 11,000 customers at the end of fiscal 2023, ranging from large enterprises, hyperscalers and managed service providers to smaller organizations, across multiple industries and geographies. It reports being in about 58% of the Fortune 500 and a Net Promoter Score of 81.4. Target workloads include databases, virtual machines, analytics, AI/ML, high performance computing, genomics, IoT, data protection and disaster recovery. Sales are made through a direct sales force and channel partners, with a two-tier distribution model in some geographies and sales to service providers. Technology alliances include VMware, Microsoft, Oracle, SAP, AWS, Google, IBM, Cohesity, Commvault, Veeam, Cisco and NVIDIA. Sales are seasonally lowest in the first fiscal quarter and highest in the fourth.

Research and development teams are based mainly in Mountain View, California, Prague, Bangalore, Bellevue and Vancouver. Contract manufacturers build, assemble, test and package the products to the company's specifications using rolling forecasts, and the company notes ongoing supply-chain challenges, including pricing pressure and logistics. The company competes in an intensely competitive storage market against legacy vendors such as Dell EMC, Hitachi Vantara, HP Enterprise, IBM and NetApp, as well as cloud providers, hyperconverged vendors and specialized startups. It cites innovation, pricing and total cost of ownership, interoperability, sustainability, sales reach and customer support as the key competitive factors.