NIKE, Inc. (NKE)

NIKE, Inc., incorporated in Oregon in 1967, designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and services worldwide. The company describes itself as the largest seller of athletic footwear and apparel in the world. It also offers interactive consumer services and experiences, including sport-focused events, fitness and activity apps, sport and wellness content, and digital services in retail stores. Its strategy is to lead with sport, create innovative products, build personal consumer connections and deliver experiences through digital platforms and retail.

Products are offered under the NIKE, Jordan and Converse brands. NIKE Brand products include performance footwear and apparel, often marketed in collections, as well as licensed college and professional team apparel and equipment such as bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves and protective gear. Jordan Brand focuses on sport performance and streetwear under the Jumpman trademark, and its results are reported within the NIKE Brand geographic segments. Converse, a wholly-owned subsidiary headquartered in Boston, designs, distributes and licenses casual sneakers, apparel and accessories under trademarks including Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. The reportable segments are North America; Europe, Middle East & Africa; Greater China; Asia Pacific & Latin America; and Converse. NIKE also licenses its trademarks to unaffiliated parties for certain apparel, digital devices and applications, and equipment.

NIKE sells through NIKE Direct, which comprises NIKE-owned retail stores and digital platforms, and through wholesale accounts including independent distributors, licensees and sales representatives in nearly all countries. In fiscal 2026, U.S. sales were about 44% of total revenues and non-U.S. sales about 56%. U.S. wholesale customers include footwear, sporting goods, athletic specialty and department stores, and skate, tennis and golf shops; the three largest U.S. customers made up about 29% of U.S. sales. No customer accounted for 10% or more of consolidated revenues. At the end of fiscal 2026, the company operated 347 retail stores in the U.S. and 641 outside the U.S., with digital commerce platforms in over 40 countries.

Nearly all products are made outside the United States by independent contract manufacturers. As of May 31, 2026, these operated 95 footwear factories in 11 countries and 321 apparel factories in 34 countries. Vietnam, Indonesia and China produced about 52%, 27% and 16% of NIKE Brand footwear, and Vietnam, Cambodia and China about 34%, 15% and 12% of apparel. Materials come mainly indirectly from 205 strategic Tier 2 suppliers. Air Manufacturing Innovation, a wholly-owned subsidiary, supplies NIKE Air-Sole cushioning components. NIKE has eight significant U.S. distribution centers and 65 outside the U.S. Competitors include adidas, Anta, ASICS, Deckers, Li Ning, lululemon, New Balance, On, Puma, Under Armour and V.F. Corporation. The company had about 73,000 employees as of May 31, 2026.