COCA COLA FEMSA SAB DE CV (KOF)

Coca-Cola FEMSA, S.A.B. de C.V. is the largest franchise bottler of Coca-Cola trademark products in the world by sales volume, representing approximately 12.3% of the Coca-Cola system's global sales volume in 2025. It produces, markets, sells and distributes Coca-Cola trademark beverages to approximately 268 million consumers each day, selling about 4.2 billion unit cases a year through roughly 2.1 million points of sale. It has more than 90,200 employees. The company was organized in Mexico in 1991 and is a subsidiary of FEMSA, which indirectly owns 47.2% of its capital stock (56.0% of the shares with full voting rights). The Coca-Cola Company indirectly owns 27.8%.

The company reports two segments. Mexico and Central America (Mexico, Guatemala, Nicaragua, Costa Rica and Panama) generated Ps. 169,641 million of 2025 revenues, or 58.1% of the total. South America (Colombia, Brazil, Argentina and Uruguay) generated Ps. 122,105 million, or 41.9%. Consolidated revenues were Ps. 291,746 million and gross profit was Ps. 133,176 million. It also operates in Venezuela through its investment in KOF Venezuela. Its portfolio is mainly The Coca-Cola Company's trademark beverages: colas, flavored sparkling beverages, waters, and still beverages such as tea, sports and energy drinks, juices, coffee, milk, dairy and plant-based drinks. It also sells some alcoholic ready-to-drink products. Under distribution agreements it carries Monster in all its countries, Heineken-owned brands in certain markets, Estrella Galicia and Therezópolis beer in Brazil, and ABI beer in Costa Rica. Coca-Cola and its reduced- or no-sugar variants accounted for 60.3% of 2025 sales volume. By category, sparkling beverages made up 74.7% of unit case volume, still beverages 8.3% and water, including bulk water, 17.0%. Products are sold in returnable and non-returnable glass, can and PET presentations from 192 milliliters to 20 liters, plus fountain syrup.

The company serves small retailers, on-premise accounts such as restaurants and bars, supermarkets and third-party distributors. It also sells direct to consumers through households. At the end of 2025 it served about 1.07 million retailers in Mexico and Central America and about 1.01 million in South America. Sales are seasonal, rising in summer months and the year-end holidays. It uses multi-segmentation strategies that tailor product, price, package and service models to market clusters. Marketing relies on advertising, retailer support programs and coolers, with national campaigns designed by The Coca-Cola Company's local affiliates. Marketing expenses were Ps. 5,372 million in 2025. Its commercial platform is Juntos+, with the Juntos+ Advisor sales tool.

It operates 55 bottling plants and 256 distribution centers, 174 in Mexico and Central America and 82 in South America. It grew through acquisitions, including Panamerican Beverages in 2003 and numerous Mexican, Brazilian, Guatemalan and Uruguayan bottlers. It bottles under agreements with The Coca-Cola Company, which licenses back the proprietary brands it bought from the company in 2007 and 2008. Its principal executive offices are in Mexico City.