INTUIT INC. (INTU)

Intuit is a global financial technology platform whose stated mission is to power prosperity around the world. It serves approximately 93 million consumers, small and mid-market businesses, and accountants. Its strategy is to be an AI-driven expert platform that combines proprietary data, domain-specific AI, and a network of AI-enabled human tax, financial, and bookkeeping experts into a single system of intelligence that does the work for customers. Its brands include TurboTax, Credit Karma, QuickBooks, Mailchimp, Intuit Enterprise Suite, and Intuit Accountant Suite. Intuit was incorporated in California in 1984, reincorporated in Delaware, and completed its IPO in 1993.

The company reports two segments. Global Business Solutions (60% of fiscal 2026 revenue) serves small and mid-market businesses and accountants. It includes QuickBooks Online and Desktop, Intuit Enterprise Suite for complex mid-market companies, and Intuit Accountant Suite for accounting firms. It also covers payment processing, QuickBooks Checking through an FDIC-member bank partner, bill pay, capital and a line of credit, a business credit card, QuickBooks Workforce for HR and payroll, expert bookkeeping services, the QuickBooks ProAdvisor program, financial supplies, and Mailchimp marketing automation and customer relationship tools. The Consumer segment (40%) includes TurboTax do-it-yourself and expert-assisted tax preparation in the U.S. and Canada, along with early refund access and Credit Karma Money savings and checking accounts. It also includes Credit Karma, which offers credit scores and reports, monitoring, credit-building tools, and personalized credit card, loan, and insurance recommendations. Finally, it includes ProTax professional tax products for accountants: Lacerte, ProSeries, and ProConnect Tax Online in the U.S., and ProFile and ProTax Online in Canada.

Customers are consumers, small and mid-market businesses ranging from solopreneurs to more complex companies, and professional accountants, mainly in the U.S. and Canada. International net revenue was about 8% of consolidated net revenue in each of the last three fiscal years. TurboTax services are offered through Intuit's own websites and apps, thousands of financial institutions, online merchants, and physical locations. Tax-related revenue is highly seasonal, concentrated from November through April, which lifts the second and third fiscal quarters.

Intuit develops most of its products internally on its proprietary Generative AI Operating System (GenOS). It supplements this with acquisitions, third-party technology licensing, and partnerships with leading AI companies, and it holds U.S. and foreign patents. Credit Karma works with credit bureaus, banks, card issuers, insurers, and lenders, and uses its Lightbox technology to give lenders better approval-odds certainty. Lending and banking products are offered through bank partners. The company operates in markets marked by rapid technological change and demanding tax-law development cycles. Its principal executive offices are at 2700 Coast Avenue, Mountain View, California.