Gen Digital Inc. (GEN)

Gen Digital Inc. is a global provider of consumer Cyber Safety and Trust-Based Solutions. Its stated purpose is "Powering Digital Freedom," and it builds technology that helps people grow, manage and secure their digital and financial lives. Through brands including Norton, Avast, LifeLock and MoneyLion, it offers cybersecurity, online privacy, identity protection and financial wellness solutions. The company reports about 500 million total users in more than 150 countries, of which approximately 79 million are paid customers as of April 3, 2026. Its strategy centers on securing digital lives, empowering financial wellness and scaling an AI-powered platform that it describes as a trust layer, including an AI-native browser and agentic protection.

The company reports two operating segments. Cyber Safety Platform covers security, comprehensive suites and privacy products. These include Norton 360 and Avast One membership plans and point solutions for security, device performance and privacy. Examples are scam protection, VPNs, AntiTrack, Secure Browser, Privacy Monitor Assistant and BreachGuard. Trust-Based Solutions covers identity protection and restoration, primarily through LifeLock in the U.S. with coverage of up to $3 million depending on the plan, plus digital reputation management and secure financial wellness. Financial wellness includes MoneyLion's banking, borrowing and investing products and Engine by Gen, an embedded finance marketplace that matches consumers with offers from over 600 third-party providers.

Gen serves individuals, families and small businesses worldwide. It offers free and paid subscriptions, mostly on annual terms with some monthly, sold through three main routes. The direct-to-consumer channel uses its e-commerce platform and mobile apps. Indirect partner channels include retailers, telecom providers, employee benefit providers, strategic partners and small offices, with over 650 channel partners; physical retail is a small portion of distribution. Freemium channels, such as Avast, reach a broad audience and convert users to paid plans. The Engine consumer and enterprise marketplace adds further reach in financial products.

The company invests in research and development through global technology research, threat response and security organizations, and an AI Foundry that builds AI models and AI-native products. It describes one of the world's largest consumer cyber safety networks. It competes with platform providers such as Apple, Google and Microsoft. Named competitors include Bitdefender, McAfee and Kaspersky in security, Nord Security and Proton in privacy, Equifax, Experian and TransUnion in identity, and Chime, SoFi, Credit Karma and NerdWallet in financial wellness. It also faces pure-play providers such as 1Password and Life360. Some competitors have greater resources. Gen also pursues selective acquisitions, including MoneyLion.