GoDaddy Inc. (GDDY)

GoDaddy is a global technology company serving everyday entrepreneurs—small businesses, individuals, organizations, developers, designers and domain investors—by providing simple, easy-to-use products and personalized guidance to help them name, create, grow and manage online and offline ventures. The company serves four primary customer populations: Independents (micro-businesses and noncommercial ventures), WebPros (website designers/developers who build sites for clients), Domain Registrars and Investors, and other Registrars/Corporate Domain Portfolio owners. GoDaddy operates through two reportable segments: Applications and Commerce (A&C), which includes proprietary software products, commerce tools, and third-party email/productivity solutions (about 31% of 2022 revenue), and Core Platform (Core), which includes domain registrations/renewals, aftermarket domain sales, hosting, and security products (about 69% of 2022 revenue).

Its product portfolio spans domain name registration and aftermarket sales (nearly 84 million domains under management, roughly 24% of the ~350 million domains registered worldwide), website building tools (Websites + Marketing, Managed WordPress/WooCommerce), digital marketing services (SEO, social media marketing, email marketing), commerce and payments solutions (GoDaddy Payments, Smart Terminal POS, online stores, marketplace integrations), hosting and security offerings (shared hosting, VPS, managed hosting, SSL, WAF, CDN), and productivity tools (email accounts, Microsoft Office 365). The company also operates GoDaddy Registry, providing back-end registry technology for more than 200 top-level domains. GoDaddy differentiates itself through global brand recognition, a network of approximately 6,200 GoDaddy Guides offering 24/7 customer support, and a strategy of delivering seamlessly intuitive, personalized experiences across the customer journey.

As of December 31, 2022, the company served 20.9 million customers across 54 markets, with 47% of its customer base and about a third of revenue derived internationally, and maintained customer retention rates exceeding 85% over the preceding five years (approximately 93% for customers retained over three years). GoDaddy reported 2022 revenue of $4,091 million, up 7.2% from $3,816 million in 2021, and total bookings of $4,414 million, up 4.3% year-over-year. The company had 6,910 employees worldwide as of year-end 2022, with a majority based in the U.S. and Europe, and also engaged roughly 3,000 additional individuals through third-party care and support partners located primarily in India, the Philippines, and Colombia.