Figma, Inc. (FIG)

Figma operates a connected, AI-powered design and product development platform that enables teams—including designers, developers, product managers, researchers, marketers, and writers—to collaborate on turning ideas into digital products and experiences, with non-designers comprising approximately two-thirds of its monthly active users. The company's integrated suite of products spans the entire software creation lifecycle: FigJam for ideation and brainstorming, Figma Slides for collaborative presentations, Figma Design and Figma Draw for high-fidelity visual design and vector editing, Dev Mode for translating designs into production-ready code (including an MCP server enabling AI coding agents to access design context), Figma Make for prompt-to-prototype and web app creation, Figma Sites for publishing designs as functional websites (enhanced by the 2025 acquisition of headless CMS provider Payload), Figma Buzz for on-brand marketing asset creation, and Figma Weave (from the 2025 Weavy acquisition) for AI-native media generation and editing. The platform is built on core principles of multiplayer real-time collaboration, embedded AI capabilities, interoperability across products, and extensibility via APIs and plugins.

Figma monetizes through per-seat annual or monthly subscriptions across tiered plans—Starter (free), Professional, Organization, and Enterprise—along with role-specific seat types (Viewer, Collab, Content, Dev, and Full), and has begun introducing AI credit systems. Customer acquisition combines a self-service, product-led growth motion through Figma.com with a direct sales organization supporting larger enterprise accounts, complemented by a partner ecosystem including integrations with Atlassian, Zoom, Notion, Linear, ChatGPT, GitHub, Storybook, and Apple's design resources. The company serves a broad range of industries such as banking, consumer-packaged goods, energy, manufacturing, and software, spanning independent freelancers to Fortune 500 enterprises, and has pursued security certifications like FedRAMP authorization to serve government and security-conscious customers.

Figma also supports free access for K-12 and higher education institutions through its Figma for Education program. The company maintains global operations with 14 offices across 11 countries, staff in 19 countries, and localized products and support in multiple languages and currencies, and continues to pursue growth through product innovation, customer expansion, platform extensibility, international expansion, and strategic acquisitions.