DEERE & CO (DE)

Deere & Company, which operates as John Deere, has manufactured agricultural equipment since 1837 and was incorporated in Delaware in 1958. The company designs, manufactures and distributes agricultural, turf, construction and forestry equipment, supported by precision technology and financing. Its Smart Industrial Operating Model rests on three pillars: production systems, a technology stack (hardware, embedded software, connectivity, data platforms, automation and autonomy), and lifecycle solutions covering aftermarket and support. It pursues these through its Leap Ambitions, a set of long-term goals refined in December 2025.

The business is managed in four segments. Production & Precision Agriculture (PPA) generated $17,311 million of fiscal 2025 net sales, 45% of equipment operations. It sells 4WD/track and row crop tractors, harvesters, cotton pickers and strippers, sugarcane harvesters and loaders, and tillage, seeding, application, sprayer and soil preparation equipment. Small Agriculture & Turf (SAT) generated $10,224 million, or 26%. It sells specialty, utility and compact tractors, hay and forage equipment, riding lawn and commercial mowing equipment, golf course equipment and utility vehicles. Construction & Forestry (CF) generated $11,382 million, or 29%. It sells backhoe loaders, crawler dozers and loaders, skid steers, wheel loaders, excavators, timber harvesting equipment, road building equipment, articulated dump trucks and motor graders. The fourth segment, John Deere Financial, provides retail notes, revolving charge accounts, wholesale receivables, leases and extended warranties. Beyond the John Deere name, products carry brands such as Hagie, Monosem, PLA, King Agro, Sentera, Kemper, GUSS, Frontier and Sunbelt Outdoor Products. The John Deere Operations Center is a digital platform that lets customers see equipment location, utilization, performance and maintenance data.

PPA serves production-scale growers of corn, soy, small grains, cotton and sugarcane. SAT serves dairy and livestock producers, high-value and small-acreage crop growers, and turf and utility customers such as lawn and property maintenance and golf courses. CF serves earthmoving, forestry and roadbuilding customers. Equipment is sold mainly through independent retail dealer networks, and SAT also builds turf products for mass retailers including The Home Depot and Lowe's. Sales and marketing for PPA and SAT are organized in four regions: Africa, Asia and the Middle East; Europe and the CIS; Latin America and South America; and the U.S., Canada and Australia. Most sales occur in the U.S. and Canada. Demand depends on farm cash receipts, commodity prices, interest rates, weather, used equipment levels, renewable fuel demand and, for turf, the housing market and consumer spending.

Equipment is built ahead of seasonal demand to use personnel and facilities efficiently, and early order programs are offered on combines, cotton harvesting equipment, planters, tillage equipment and sprayers. Most mid-size tractors are made and sold in Europe, and most small tractors in India. Deere has operated in Brazil for 25 years and opened a tropical agriculture research and development center in Indaiatuba, Brazil, in 2024. The text does not name competitors or the headquarters location.