Autohome Inc. (ATHM)

Autohome Inc. is a Cayman Islands holding company that operates what it describes as the leading online destination for automobile consumers in China. It ranked first among automotive service platforms in China by mobile daily active users as of December 31, 2025, according to QuestMobile. Through its websites autohome.com.cn, che168.com and ttpai.cn, and its mobile applications and mini apps, it delivers independent, interactive content and tools to car buyers and owners, along with services to automakers and dealers across the auto value chain. It began in 2008 as a content-led media company and has since moved toward a data- and technology-driven platform built on AI, big data, cloud and SaaS capabilities. In 2025 it described its shift from an information platform to a comprehensive automotive service ecosystem.

The company generates revenue from three categories. Media services give automakers targeted marketing for brand promotion, new model releases and sales promotions, including banner ads, links, logos and offline events such as test-drive activities. Leads generation services let dealer subscribers create online stores, list pricing and promotions, advertise and manage customer relationships, and include used car listing services. Online marketplace and others covers facilitation of new and used vehicle transactions, auto financing services that help partner financial institutions sell loans and insurance products, data products for automakers and dealers, franchised offline stores, and TTP's offline vehicle examination and ownership transfer services. The content base includes originally-generated editorial content such as reviews, videos and the AH-100 Vehicle Rating System, professionally-generated content from 36,892 contributors, and user forums. It also includes an automobile library of about 91,984 vehicle model configurations, plus tools such as an AI-powered assistant, model comparison and price-trend tracking.

Its customers are automakers and brand regional offices, which are the end-customers for media services, and dealers. In 2025, 96 automakers bought media services and 23,540 dealers received leads generation services. Consumers are the user base, with over 235.1 million registered users at the end of 2025 and mobile daily active users of 77.5 million in December 2025. Advertising is sold mainly through third-party advertising agencies that represent the automakers. Autohome focuses on the mainland China market, with sales representatives in 149 cities.

Autohome's principal executive offices are in Haidian District, Beijing. Its ADSs are listed on the New York Stock Exchange under "ATHM", and its ordinary shares trade on the Hong Kong Stock Exchange under "2518". Some businesses are carried out through variable interest entities, primarily part of the used car listing services, used vehicle transaction services and other auto-related services. The company is subject to PRC regulation of advertising and internet content, and it employs content reviewers and filters to screen advertisements and user posts. Following a share sale in August 2025, CARTECH acquired about 43.0% of the shares from Yun Chen Capital Cayman, the then largest shareholder.